Kay’s Workshops
The Busy Author’s Guide to Marketing on a Budget
Every author knows there are thousands of things we could do to get the word out about our books. But how do you separate the coulds from the shoulds so your life is not overrun by marketing chaos?
It all begins with a plan.
The Busy Author’s Guide to Marketing on a Budget takes you step by step through the process of creating a comprehensive plan for marketing your name and your books (past, present, and future!). Author and M.B.A. Kay Cassidy will help you learn what makes a marketing plan effective and how to create a customized plan that plays to your personality and strengths with minimal time suck, financial drain, and headaches.
Through a series of lessons and worksheets, you’ll learn how to define clear, manageable goals for your marketing efforts and select the best mix of strategies for YOU. You’ll learn how to:
This workshop is conducted as a Monday through Friday online course with daily lessons and worksheets that guide you step by step through the process of narrowing down all the possible coulds to your own personal selection of shoulds. On the last day of the workshop, you’ll pull together all of those pieces into a single, manageable plan.
In just five days, you’ll have everything you need to create a fully-customized plan that keeps you on track year-round while allowing you time for the most important part of being an author… writing your next book!
EXCLUSIVE BONUS: You’ll also have the opportunity to schedule a private online consultation with Kay to discuss your completed plan. Having a second set of eyes is a great way to make sure you’ve thought of all the angles and are moving forward in a balanced, sustainable way. (Sustainability is the key to our sanity!)
AND EVEN BETTER… Kay knows that sometimes life intrudes, so if the five-day workshop period isn’t the best for your schedule, never fear! You’ll have all of the lessons and worksheets to work through at your convenience. Best of all, Kay will make herself available for a full thirty (30) days after the workshop ends for your private online consultation. It doesn’t get much more flexible than that!
Length: 5 days, Monday – Friday
Class Dates: December 10-14, 2012
Registration Fee: $79 $49 per person
(includes lessons, worksheets & private online consultation within 30 days)
Registration Deadline: November 30, 2012
Class Minimum: 25 students*
* NOTE: Classes may be cancelled and fees refunded due to low enrollment
Special Year-End Pricing!
Kay is a big believer in starting off the year with your priorities front and center. To help you gear up for a successful (and minimally crazy!) 2013, she’s offering special pricing of just $49 for the December 2012 class!
The Busy Author’s Guide to Working Smart
Do you feel like you’re making the most of your work day? Do you meet the deadlines you set for yourself or does life get in the way? Do you handle responsibilities quickly and painlessly or do you scramble to get everything done at the eleventh-and-a-half hour? This is a crazy business and being successful in the long run means working smart instead of just working hard.
Author and M.B.A. Kay Cassidy will help you streamline your writing business to make the most of your valuable time. You’ll learn tips, tricks and strategies from organization experts, time management gurus and successful authors. Every tip is customized for the unique demands of a professional writing career. These best practices can help your writing career in areas like:
You’ll receive worksheets and checklists to guide you as you create your own personalized working smart plan during the workshop. Take advantage of this opportunity to get your writing life whipped into shape. Your career will thank you!
Length: 2-4 hours (depending on in-class work desired)
Speaking fee: $750 + travel expenses from the Midwest
FROM IDEA TO BOOKSHELF:
An Insider’s Guide to How a Book Gets Published
Go behind the scenes of the publishing industry to see how an author takes that first glimmer of an idea and guides it through the process to become a finished book on the shelf. This workshop includes:
Find out what really goes on behind the scenes to bring a book to life. Kay even spills the beans about how much money authors really make (What do you mean they don’t all drive Maseratis?) and the changing face of book marketing in the digital age (including those coveted ARCs!).
Length: 4 hours (includes 2 workshop sessions or 1 workshop plus 1 Q&A or book club visit)
Speaking fee: $750 + travel expenses from the Midwest
